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Where professional firms talk L&D

L&D professionals in professional services face challenges unique to the partnership environment. If you work for one of the UK's leading accountancy or law firms, PSeF gives you the opportunity to network and informally benchmark with your peers.


When Viv Cole was a training manager at a Big Four accountancy firm, he found it hard to believe that L&D professionals did not get together more. Why not compare notes about challenges and successes in professional services when they have so much in common? When the opportunity arose he set up the Professional Services e-learning Forum in 2009. – viviwellness job offer – search 5 trainers and aspiring trainers in the beauty & fitness sector where can i buy anabolic steroids jk fitness bench jk6050 adjustable

What does the Forum do?

Members of the group work for the UK’s 15 largest accountancy and legal firms. Every four months PSeF meets for a structured round table discussion under Chatham House rules, facilitated by Viv Cole, followed by informal networking.

What’s in it for me?

Working in a professional partnership raises unique challenges and opportunities. Topics that we’ve addressed include:

  • Analytics
  • AR/VR
  • Blended learning
  • Building credibility with the partnership
  • Building e-learning
  • Chatbots
  • Curation
  • Demonstrating RoI
  • Hybrid working and learning
  • Interactive video
  • LMS selection and implementation
  • LXPs
  • Mobile learning
  • Project “show and tells”
  • Social media and knowledge sharing
  • Virtual classrooms.

Participants say that it’s an enjoyable way to connect with people to find out what others are doing in the face of similar challenges. It acts as a valuable source of new ideas and encouragement.

What’s the catch?

Events are hosted by member firms and are free of charge. The only obligation is to complete a short questionnaire before you attend. This helps ensure that the discussion is focused on the issues that are most relevant. It also provides some basic benchmarking information.

Which firms have hosted PseF?

We are grateful to have been hosted by prestigious firms like:

  • Allen & Overy
  • Ashurst
  • BDO
  • Clifford Chance
  • Clyde & Co
  • Deloitte
  • EY
  • Freshfields Bruckhaus Deringer
  • Herbert Smith Freehills
  • Hogan Lovells
  • Linklaters
  • Mazars
  • Moore Stephens
  • PKF Littlejohn
  • PwC
  • RSM UK
  • Squire Patton Boggs.

The next PSeF event

4 March 2024 (online).
If you’re interested in attending, please contact Viv Cole.

Privacy policy

What information do we collect?

Viv Cole Associates Ltd as the manager of PSeF collects the following information about PSeF members and potential members:
• First Name
• Surname
• Email Address
• Firm
• Job title
• Responses to pre-work questionnaires.

What do we use your information for?

The information we collect from you may be used in the following ways:
• To send periodic emails about PSeF events
• To send emails about matters discussed during PSeF events
• To inform the agendas of PSeF events
• Informal benchmarking
• To inform blogs or articles about the professional services sector in general.
Any information received is under Chatham House rules.
We will not share your information with any third parties without your prior consent. Our use of internet-based applications may result in your personal data being transferred outside the EEA in ways that are compliant with GDPR requirements, including the backup platform Livedrive (owned by j2 Global, Inc., a publicly traded technology company based in California, USA).

What happens when you no longer wish to receive email from us?

Email to unsubscribe.

You can get in touch with Viv Cole via email:

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